The short answer is yes, if it’s done right. Marketing Strategy is directing the Right Message at the Right People (your ideal target market /avatar) at the Right Time.
Thundermount Digital is geared to helping you develop your marketing strategy for your brand or product by taking you through several steps that help you determine those 3 R’s and basing the strategy around them.
Here is a synopsis of the steps we follow:
CLIENT MEETING
This is a face to face meeting or in a zoom call, in order to assessment of your needs. Well find out where you’re at in terms of what marketing or advertising you’ve done before, what has worked and what hasn’t, how many customers you’d like to get in average in a month, and where you’d like to be in the next 3 months, 6 months and a year from now, as well as what your capacity is. We discover your uniqueness and specialties, and what makes you tick. And lastly what digital marketing package would be best suited to your needs and budget.
PROPOSAL AND ONBOARDING
We then send you your proposal, including your quote according to your requirements as well as our client contract so that both parties are committed to the process. Once our contract is signed and deposit is paid, we can move onto the next step. We will also determine what monthly ad-spend budget you’ll need in order to have successful campaigns.
CLIENT AVATAR MEETING AND MARKETING STRATEGY
This is an in depth 1.5 - 2 hour meeting to determine who is your ideal target market you want to achieve best success with, which will be determined by your specialty or practice niche, as well as who your ideal paying client is and what demographics they share. This is crucial for the marketing strategy. We then need to find the ideal hook, lead magnet and Offer, so that we can reel in the right people you’re after. This is sometimes done in another meeting, once we’ve had a chance to do some research and brainstorming.
CLIENT AVATAR RESEARCH AND OFFER
After conducting some research as to what will appeal to your ideal customer / client and what language to speak to them in, we will propose an offer that will appeal to them.
MONETIZATION STRATEGY
In addition to the perfect offer, we will brainstorm what other products or services we can upsell to your ideal customer, so that we can maximise the amount of money you can make by leading them on a buying in journey of low to high price ticket items over time. Therefore, logical strategy needs to be put in place. It is also essential to have a Team Training meeting so that you and your staff are fully capable and geared to follow up on your leads when they come in. It’s essential to know that even the most successful campaigns and paid ads will fall short, unless your staff are doing their utmost to follow up on leads and making sure they book and come in for their appointments or take you up on your offer.
COPY WRITING:
TMD will then write Copy for the following pieces, as is required by the marketing strategy:
1. Lead Magnet Copy
This is usually a free download of some pertinent advice, or other free give away to your ideal patient / client that helps establish you as a thought leader in your industry. And it helps us collect email addresses and contact details of potential leads to help you build a data base for future remarketing.
2. Bog articles and email drip campaign
These also help to establish you as a thought leader.
3. Hook and offer
A carefully crafted hook is what grabs the attention of your potential lead and the offer is what will lure them into your CRM list. It is imperative that the offer is either exceptional as a deal or offers irresistible value to your leads. These all require highly specialised copy writing skills.
4. Emailer Campaign Copy
This will involve thank you emails, onboarding emails and Benefits copy for your sales funnel as well as automated emailer campaign.
5. Facebook Ads copy:
Great headlines, description lines as well as body copy that will compel potential leads of your ideal audience to take action and click through to your offer. The Facebook ads is the actual Hook.
6. Google Ads Keywords and Ads copy and Google Display Network Ads copy, if this was included in the marketing strategy.
FUNNEL BUILDING AND TECHNOLOGY SET UP
TMD is highly adept to build attractive and effective sales funnels whose aim is to compel the potential lead to grab your special offer, thereby building up your CRM sheet (audiences / data bases), as well as driving them to make an appointment to chat with you, buy a product or book for your seminar or special event. This is also aided by the automated emailer campaigns that keep reminding them to take you up on the offer they opted in for.
There are many technological steps that we need to set up in funnels and landing pages with regards to domain url’s and pointers that we’re adept to handle, so that all integrations between the various platforms work in tandem, such as Facebook to Funnels, Funnels to our incredible CRM system, Google Sheets Zapier, Twilio and lead Owl (if warranted). Also, creation and installation of tracking pixels on the landing pages and website, is of utmost importance for campaign analytics and adjustments.
FACEBOOK AD CAMPAIGNS
Seeing as there are over 2.6 billion users connected to the Facebook platform with 1.5 billion people going onto their Facebook pages every day and growing at a rate of 10% annually, Facebook Business is one the world’s best social media platforms for getting your brand and product out there. It allows intricate targeting of audiences in terms of gender, age, demographics, location and psychographics, such as interests, hobbies and publications that people read or subscribe to, income groups and buying behaviours, more than any other social media platform, and for a much more affordable price than LinkedIn and perhaps Google.
One can select whatever type of campaign is most suited to the advertisers needs, such as brand awareness, leads and conversions.
TMD is pro at handling the ad creatives for Facebook using advanced and professional graphic design and copywriting techniques, whether it be for page likes, traffic, brand awareness or to generate leads, or to drive more visitors to your website.
We will set budgets and scheduling and monitor the success of the campaigns, day by day.
If our client hasn’t already got a Facebook page, or has one, but it is not correctly set up, we will make sure it gets there. We will also aid in the creation of a new business Facebook account and page, if required.
Some businesses, whose products or services are a little more complex may require warming content to be written, on the “READY Model” (different stages of how hot or you’re your potential leads are), Lead magnets or Promo offer ads, as well as retargeting ads once your ideal audiences have been set up in Facebook, all of which TMD will execute and implement.
Our job and specialty is not only in handling your social media, but acquiring new potential customers for you.
Read our Blog article about Google Ad Campaigns.